Digital Strategy
In order for your investment in digital marketing to drive results, it is important to set the foundation. We help you set a digital strategy that is based on your growth goals and always with your ideal customer profile in focus.
Boka möteWith concrete workshops, we will help you with:
- Target audience analysis
Who are you trying to reach, what challenges are you solving and what value are you providing? We will identify your target audience at organizational and individual level during a workshop.
- Mapping the buying journey
We document the buying journey of your potential customers during a workshop. Needs, feelings and desires for content during the decision-making journey are developed to build trust.
- Digital strategy and content plan
We develop a comprehensive market strategy with content themes for the year as well as proposals for activities and communication in the coming quarters. We focus on building brand and generating quality leads.

Build long-term and profitable growth
Our digital strategists help you develop sustainable and profitable digital strategies tailored to your business and the target audience you want to reach. We analyze your target audience, listen to your needs, relate to your conditions, set SMART goals and build a strong strategy for how to achieve your goals. We can also help with monitoring and optimizing the results.
We have extensive experience in setting strategies in several different industries, ranging from IT and system solutions, to outdoor recreation and sustainability. And we know what it's like to sit alone in the role of marketing manager with all the balls in the air, but no one to argue with and get support from. We can provide expert knowledge, help you with ideas, be your right hand in planning and deliver the solutions that accelerate your company's growth.
“The role of the market is becoming more important as digitalisation progresses, and here we will continue our efforts. Smarkify has the expertise in both sales and marketing and they have given us valuable flexibility. When we need help, we know where to turn.”
Read the full case study