“We got a team of experts instead of an employee”
Summary
Challenge
What does a global transformation mean for a small marketing department? When Aditro became part of the leading payroll and HR company SD Worx in Europe, they needed support during their expansion. With a Nordic marketing department of just three people, SD Worx needed to expand its workforce. They chose to buy the marketing as a service to get full flexibility.
Goals
Expanded Merger Marketing Department to meet new targets and increased requirements
Background and Challenge
SD Worx has 75 years of experience in payroll and HR services. Today they have customers all over the world. In 2021, they enlisted the Nordic company Aditro.
With the merger, they can jointly offer local knowledge while the Nordic customers have the opportunity to grow globally with the help of new digital services. But the transformation also meant major changes for the marketing department and staff.
While they were investing in re-branding the brand, the website and everything associated with it, the ongoing marketing needed to continue.
That's when we got in touch with Smarkify. Initially, the collaboration would focus primarily on campaign work and local marketing. But in the end they have helped us with so much more,” says Lena Backlund Head of Marketing Nordics.
Solution / About the Collaboration
Instead of hiring one person, Smarkify was able to use a whole team of experts. They supported us with planning, project management and content production. They built up our landing pages, supported us with advertising, webinars and social media. They have independently run our campaigns straight off. It has really made it easier for us,” says Lena.
Soon they chose to also bring in strategic advice from Smarkify for the transformation from Aditro to SD Worx.
SD Worx has a central marketing department in Europe where there is a lot of content that we can reuse. But we need to adapt that material to the Nordic market. Smarkify has helped us with the strategic work and format on the content. They have tested themselves and come in with new knowledge that we did not have internally. They immediately understood how our content would be applied to the right market,” Lena continues.
With the help of well-tailored campaigns, the Nordic markets have been able to continue their ongoing marketing while bringing new, relevant content to their channels.
The Nordic market has now grown thanks to this work. I, who like to get a clear overview of all the work, have received great support. Smarkify has worked independently and I have been able to rely on them to always deliver. I haven't had to be an intermediary in any way,” says Lena.
A large organization like SD Worx has several different external parties to drive traffic and build conditions for business-driven marketing. It is important that all agencies work together in a good way in order to achieve the common objectives.
We bring in excellence for example SEO and SEM. These were collaborations we had even before we started working with Smarkify. Here, all our consultants and agencies are prepared to cooperate with each other in a transparent manner. Fortunately, it has been a matter of course for Smarkify from the start, Lena explains.
“With the help of Smarkify, we have been able to be agile. Instead of hiring one person, we got access to a whole team of experts”
Lena Backlund
Head of Marketing Nordics
Results
A stronger marketing department
“We have great confidence in Smarkify. They are proactive, have their own ideas and they have made us try new things. It's incredibly valuable to us as a large organization. “
Expansion of staff
“We are growing. Now we get an SDR in the team and a marketing coordinator. However, we will still retain Smarkify as an advisor so that our work continues to generate leads. We will bring them in as help for SEO, SEM, for social media and campaigns where we need expertise. “
Looking forward to seeing its marketing department continue to grow.
“We have even greater opportunities now. We have more resources, new offerings and with the new expertise from Smarkify we will be able to scale up quickly. “