PE Accounting's (now Kleer) rapid growth journey
Summary
- Challenge
PE Accounting continuously works with Inbound marketing and HubSpot as a platform, but at first they did not see the results they were looking for. To take the next step, they needed new approaches, new activities and support around content production and lead-generating campaigns.
- Results
With Smarkify's help, PE Accounting got a clear annual plan, a smooth division between different key roles within the teams, the right KPIs as well as internal processes for marketing and managing incoming leads. In addition to support with marketing resources, PE Accounting has launched a new website with a completely new expression and tonality. At the same time, content production has continued with landing pages, blogs, articles, social media posts and new customer cases.
Background and Challenge
PE Accounting was founded 10 years ago. The successes have been great. Unlike many of its competitors, PE Accounting offers automated processes combined with knowledgeable economists who support customers with everything, including payroll. It is a secure and modern end-to-end solution that has helped over 800 consulting and SaaS companies grow faster to date.
“We want to revolutionize the accounting industry and change the way the world views accounting. From a necessary evil to the fact that updated figures now provide a secure basis for decision making,” says Pontus Björnsson, CEO. We are incredibly proud to have had Di Gasell 6 years in a row. It shows that we are doing a good job and that we have a strong offer.”
Solution / About the Collaboration
“We needed to strengthen the sales and marketing department. Smarkify has helped us at several stages during the development process and understood our challenges early on, says Camilla Drangel”, Marketing Specialist in PE. They have been flexible and supported us in a very professional and committed way as we have grown into a larger company.”
Clear processes with a focus on lead generation
In order to achieve smooth processes and reach the high lead targets, they invested in creating a frictionless cooperation between sales and the market. Meanwhile, PE Accoutning was able to invest in expanding its own resources and building a strong marketing team inhouse.
“It's important to run on the right leads and have a plan for what you do in both sales and market,” says Camilla. With Smarkify's help, we achieved a clear annual plan, a smooth division between different key roles within the teams, the right KPIs and internal processes for our marketing and management of incoming leads.”
Meanwhile, PE Accoutning was able to invest in expanding its own resources and building a strong marketing team inhouse.
“The market plays a central role in our growth journey,” Pontus says. Consultants from Smarkify have supported us with management and coaching of the team. They have had key roles as interim sales and marketing manager as well as advisors during our journey.”
In addition to support with marketing resources, PE Accounting has launched a new website with a completely new expression and tonality. At the same time, content production has continued with landing pages, blogs, articles, social media posts and new customer cases.
“Content is a very important part of our marketing, and it should not become a bottleneck. We want to educate and inspire our followers and potential customers. We want to stand out and create value with our content. Smarkify helped us find efficient processes and the right tonality of content production,” says Camilla.
“We were helped to grow and find the right tonality... Smarkify is an important piece of the puzzle in our growth journey. It is a safe, flexible and imaginative collaboration.”
Pontus Björnsson
CEO of PE Accounting.
Results
“Smarkify has given us valuable flexibility”
A company that grows as much as PE Accounting, goes through different phases of development in sales and marketing.
“The collaboration with Smarkify has always focused on lead generation,” says Camilla. They became part of the team and quickly came into their role. The knowledge that they always deliver on time, are accommodating and versatile is important to us. Especially when we are going through such a big change and building the company for even stronger growth.”
PE Accounting now looks forward to continuing the focus on its sales and marketing function.
“The role of the market is becoming more important as digitalisation progresses, and here we will continue our efforts. Smarkify has the expertise in both sales and marketing and they have given us valuable flexibility. When we need help, we know where to turn,” Pontus says.