New website lifted Skyresponse brand
Summary
- Challenge
Skyresponse wanted to renew its brand profile, target audience personalize its communication and get a brand new website. With only one marketing manager working without an in-house team, it was difficult to develop the company and take it to the next level.
- Solution
Skyresponse was in dire need of giving its brand a facelift. They wanted to stand out among global competitors and at the same time maintain a professional tonality.
- Results
A new user-friendly website that gives Skyresponse new growth opportunities!
Background and Challenge
Skyresponse is a Swedish SaaS company whose cloud-based alarm management platform is used by millions of people across Europe. They sought an agency with broad skills and expertise in digital marketing. The election landed on Smarkify.
We wanted a flexible agency, with expertise in both re-branding, website and Maas work so we could bring in resources where we saw a need,” says Anna Lundvall Hedin, Marketing Manager at Skyresponse.
Solution / About the Collaboration
In order to first get to know the target audience, a solid work was started with workshops. They had to choose from a number of design sketches and chose a completely new expression. In addition to the homepage, the graphic profile was also updated, including templates, advertisements, social media and roll-ups to trade shows in the same design.
We wanted to stop communicating complicated. We really appreciate that Smarkify has worked so carefully from the start. Target group work helps us all the time with our direction. Smarkify dared to challenge us and made us think in completely new ways. Now we are spoiled that everything they do turns out so neat tells Anna.
A new user-friendly website
In addition to the page structure and design, the new website needed to be given a completely new platform. The previous website was linked to a hard-coded CMS that made it difficult for Skyresponse to work in and update themselves. The new page was instead created in Hubspot, a CRM they already used for other parts of their marketing.
The website was given a new, clearer structure, which directly led to an increase in lead generation with more spot-proof leads. Skyresponse services became clearer and a more automated flow came into place. Instead of relying on 10 different tools, they can now rely on a secure CRM for their marketing efforts.
“As a marketing manager, I can't do everything myself. Previously, I developed product, sales and marketing materials, produced all content, reviewed advertising, planned events, created webinars and SEO-adapted materials all by myself. At the same time, there was a need for a new website. I needed more resources.”
Anna Lundvall Hedin
Marketing Manager at Skyresponse
Results
The collaboration between Skyresponse and Smarkify continues forward. With a MAAS solution, they get support in them market efforts they need at the moment.
“We have been able to move seamlessly from re-branding to Maas set-up without teaching a new agency. In the past, I have had to synchronize several different agencies at the same time. Now I have an agency that can do design, build web and help with content. My role will be so much easier and we're gaining so much time on this. '
The new website has given Skyresponse new growth opportunities. Anna goes on to say: before, we could be a little ashamed of our outdated website, and we would rather not draw traffic there. Now we are proud of how we look in our channels. We wouldn't have made it without Smarkify's help.