The Smarketing Playbook
High-performing sales and marketing organizations often have one thing in common and that is a focus on revenue and marketing. We help you set a smarketing playbook based on your growth goals, your target audience and their journey towards purchasing decisions.
Boka möteWith concrete workshops, we will help you with:
- Ideal customer profile & buying journey
We look at your ideal customers (ICP) and see what they have in common. The goal is to document how we segment and find twins for your ICP and set a process for how we meet the customer's buying journey internally.
- Roles, responsibilities and hand-over
We document what roles exist, who is responsible for different parts of the sales process (from “lead to deal”) and how a hand-over should go from market to sale and also back.
- The Smarketing Playbook
We develop an overall smarketing playbook that becomes your operational document for how you sell and market against your ICP. It includes internal processes, templates, workflows, leads-scores, KPIs and everything you need to implement smarketing.
Build a successful marketing culture
Our experts will help you create a smarketing playbook that is tailored to your target audience, their buying journey and your internal processes. We review your ideal customer profile and how they want to buy from you, listen to your needs regarding cooperation between sales and marketing, relate to your prerequisites regarding roles, system support and existing processes, and look at where we can minimize friction in the sales process. We can also help with advice on how to measure success in order to integrate smarketing into your company culture.
We have extensive experience in setting strategies and playbooks in several different industries, ranging from IT and systems solutions, to consulting organizations and sustainability. And we know how a structured smarketing playbook can help you create a unified sales and market that drives toward the same growth goals. We know how you can get the most out of smarketing.
“We were helped to set our process for how sales and marketing should work together and what it takes to achieve a seamless collaboration. This then became the starting point for implementing a new platform built for close collaboration between sales and market — HubSpot”.
Read the full case study
