Inbound marketing
Inbound marketing is a strategy to attract, engage and generate customers using digital channels. You create content for your target audience in order to educate and assist them in their buying journey. At Smarkify, we help you with everything from strategy and campaign to content production and driving traffic — the whole of inbound marketing.
Boka möteAt Smarkify we always have inbound included in our deliveries
- Inbound Marketing Campaign
We plan and implement targeted inbound campaigns with specific goals, such as increasing the number of qualitative leads to sellers. A campaign typically includes components such as content, forms, landing pages, social media, automated email feeds, and analytics.
- Extended marketing team
We create your inbound marketing strategy from the start, or start it up and then let you take charge. We can come in as interim roles to back you up with the skills you need, such as marketing manager, digital specialist, marketing automation specialist, social media manager or copywriter.
- Target audience, buying journey & audit
We identify your buyer personas and analyze their buying journey to be able to produce the right content, to the right person, at the right time and channel in their buying journey. We can also conduct content audit on your existing content.
Attract the right audience to your digital channels through inbound
Everything we do in sales and marketing should be about the customer. Therefore, inbound marketing is always based on the customer's needs and the buying journey. By standing out and earning the attention of customers, you also earn their trust. Those companies that truly understand their customers' challenges and opportunities best and sincerely guide them to the best solution will win both trust and business. Inbound as a strategy is adapted to the modern buying behavior. Well implemented, inbound creates long-term and profitable customer relationships. That's exactly why it's so successful!
At Smarkify, we help you plan and fully implement an inbound strategy. We can take on the role of your extended marketing department that drives inbound work forward, or we can support you at the beginning of your journey so that you can then “fly solo”. Of course, we are also with you for individual efforts or as support and ball board when needed.
“We want to educate and inspire our followers and potential customers. Smarkify helped us find efficient processes and the right tonality in content production”
Read the full case study
