Brand book & identity
Let Smarkify help you create a visual identity that clearly shows your brand's personality and DNA. A visual identity should convey the vision and benefit of the brand. It is supposed to trigger emotions and build relationships.
Boka möteWe help you attract the attention of the target audience
- Visual identity
We help you capture what value words are important to you as a company and how you want to be perceived by the target audience. This is the basis of the visual identity we then develop.
- Brand book
We help you implement the visual identity through a clear brand book that tells you how to work with the visual identity. Everything from the use of the logo to the color, font, image style and visual elements are included in your brand book.
- Digital Channel Templates
We help you develop new designs for templates that can be used on your website and in your digital channels to continue building consistency. The design of all the materials you use should clearly create a recognition for the brand and here templates are a great way to work.
Get support in visualizing your brand's personality
Your visual identity is an expression of what you want your brand to express and convey to your target audience. It creates the conditions for recognition, relationship building and ultimately profitability and success. In order for the entire organization to act uniformly and continue to build this identity, you need to have a clear brand book that helps the organization with the “do's and don'ts”.
Smarkify loves to make brands stand out and we do that by focusing on your business goals and what you want to accomplish with your brand. How do you want customers to talk about you? How should you be perceived and who do you want to attract? Through our brand and identity services, we help our customers successfully establish a visual identity that is then followed by the entire organization through clear instructions in a brand book.
“We have been able to move seamlessly from re-branding to Maas set-up without teaching a new agency. In the past, I have had to synchronize several different agencies at the same time. Now I have an agency that can do design, build web and help with content. My role will be so much easier and we're gaining so much time on this. '
Read the full case study
