Winningtemp invests in value-creating content
Summary
- Challenge
Winningtemp needed to strengthen its resources and expertise for the Swedish market in order to remain current and at the forefront.
- Results
With Smarkify's help, Winningtemp maintains its position in the Swedish market and strengthens it.
Background and Challenge
An AI platform where companies can strengthen their prosperity, increase engagement and boost profitability. Doesn't that sound interesting? Winningtemp offers just that, and through measurable heart rate surveys, their customers can bring down their employee turnover and improve the employee experience. Today they are a growing company already established in the Nordic countries and England.
In its marketing, Winningtemp successfully works with inbound marketing as a strategy. They identified early on what their potential customers appreciate and they are innovative in their industry. Today, they produce everything from articles, e-books and guides to podcasts, lunch'n learns and can also be seen through trade fairs.
We help businesses become more successful and more prosperous. With the help of the research-based measurements, our customers can quickly map key areas of development,” says Hannah Wigren, Head of Growth Marketing Nordics, Winningtemp.
Solution / About the Collaboration
Winningtemp jobbar för att fler företag ska inse vikten av välmående medarbetare, och det innebär att de måste ha en kontinuerlig och hög content-produktion.
Branschen vänder sig till oss när det gäller HR-tech. Vi har hundratals nedladdningar varje månad och drygt 8000 personer har registrerat sig för våra lärotillfällen under 2021. Men hängivna följare kräver också att det innehåll som vi erbjuder har en konstant hög kvalité och kan produceras snabbt. Här får vi hjälp av Smarkify, berättar Cecilia Holmblad, Head of marketing relations global, på Winningtemp.
Winningtemp har en marknadsavdelning på över 10 personer och arbetar med flera copywriters för sina olika marknader. Men de insåg att de behövde stärka sina resurser och sin kompetens för den svenska marknaden för att fortsätta vara aktuella och i framkant.
Vi utvärderade olika byråer och valde Smarkify för att de är flexibla och lyhörda, berättar Hannah. Och det ångrar vi inte.
“We evaluated different agencies and chose Smarkify because they are flexible and responsive,” Hannah says. We don't regret that. There's always been a good dialogue, they're loyal and quick. With their help, we are now maintaining our position in the Swedish market and strengthening it.”
Hannah Wigren
Head of Growth Marketing Nordics, at Winningtemp
Results
“The communication, skills and loyalty are unique”
Smarkify quickly became an important resource in Winningtemp's production chain.
The support we receive in the form of their competence, communication and loyalty is unique to us, says Cecilia. Smarkify produces a lot of our content, does research, double checks everything and is interested in the end result.
Now the work continues to become a market leader in Sweden and also to expand in Europe.
We have the power to create local campaigns that strengthen our position. With high growth targets, we look forward to continuing to offer our customers sharp and interesting content,” says Hannah.