Hasselfors Garden: “We sought an agency and got a partnership”
Summary
- Challenge
The garden company Hasselfors Garden wanted to develop its digital marketing, strengthen its brand and broaden its target audience.
- Solution
Together with Smarkify, the marketing department gained new resources with expertise in digital strategy, performance marketing, design and copywriting.
- Results
Together with Smarkify, Hasselfors Garden's content received higher engagement and greater circulation than expected. They reached their target audience and received increased traffic to the website through Google ads, Google display ads, Meta advertising and YouTube advertising. The digital marketing received high CTR (click-through rate) and low CPC (average cost per click). The content generated great engagement in the form of shares and comments that were spread in gardening forums.
Background and Challenge
Hasselfors Garden is Sweden's leading producer of soil and manure. They are part of Kekkilä-BVB, Europe's largest suppliers of horticultural products. This also means that their marketing is seasonal and weather dependent.
“A garden you can plan and work with all year round. We want people to find inspiration and knowledge on our website and come to us to learn more about gardening,” says Athena Beldja Sjöblom, Marketing Specialist Consumer at Hasselfors Garden.
By inspiring visitors, Hasselfors Garden can be top of mind when a customer visits a retailer that has Hasselfors Garden products.
Solution / About the Collaboration
Together with Smarkify, the marketing department gained new resources with expertise in digital strategy, performance marketing, design and copywriting.
“Smarkify is strategically competent and we felt confident from the start. We never had to go in and detail control their work. At the same time, they were agile. We knew we could always ball ideas with them and come up with feedback,” says Athena
Previously, Hasselfors Garden had promoted itself through large promotional productions and commercials. With Smarkify, they now bet on digital marketing and seasonal promotions. They reached their target audience and received increased traffic to the website through Google ads, Google display ads, Meta advertising and YouTube advertising.
There were also two nativearticles published in the digital magazine “Vi i Villa” which received over 60,000 reads. They performed so well that they appeared in Google Discover, which the ad department for “Vi i Villa” said was extra ordinary.
“It was new for us to bet on a lot of smaller ads with links to inspirational articles like Smarkify suggested,” Athena tells us. “The articles they then produced were just right. We were also surprised at how well engaged they were.”
“We have learned a lot. I would definitely recommend Smarkify for others who want to optimize their digital marketing and strengthen their brand”.
Athena Beldja Sjöblom
Marketing Specialist Consumer at Hasselfors Garden
Results
Large dispersion and high commitment to lower budget
The digital marketing received high CTR (click-through rate) and low CPC (average cost per click). The content generated great engagement in the form of shares and comments that were spread in gardening forums.
“We are very pleased. In our annual campaign survey, we can see that this marketing performed well in ad recall and that the target audience also appreciated the content. It got spread and reached the right people on a more limited budget.”
The cooperation between Hasselfors Garden and Smarkify continues forward.
“Smarkify has optimized our digital marketing. We got more than one agency, we got a partner.”
More campaigns are now planned while digital advertising continues to be adapted to become even more effective.