In the role of sole marketer, you are expected to be an expert in all the roles that can be part of a marketing team. You should also have 8 arms, as there are tight deadlines in several important areas at the same time. You will put out fires, act on new plans from the board, and at the same time lead the company to new heights through marketing.
The problem? It almost always ends with the marketer going into the wall.
We at Smarkify hate that it looks like this at so many businesses in our elongated country. In order to draw our attention, we would like to share our best tips on how to avoid burnout, and do sustainable work that will make both you and the board happy with the efforts. Because it goes!
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