”Smarkify is our marketing department”
Summary
- Challenge
Kaptena was looking for a marketing department to strengthen its brand. They wanted to update their website, clarify complex service descriptions, optimize their digital advertising, and implement a new CRM.
- Solution
Smarkify became Kaptena's external marketing department. Together, they launched a new website, clarified the messaging for each service, established a new digital marketing strategy, and implemented HubSpot for optimized lead generation.
- Results
More efficient workflows, a stronger brand, and clearer services.
Background and Challenge
Kaptena offers a SaaS service that assists entrepreneurs, investors, and companies with unlisted securities. With their help, it becomes easier to start, operate, own, and invest in unlisted companies.
“We have very niche and important services, which are regulated by several frameworks,” says Johanna Johansson, Product Manager for the Kapclear service and Account Manager at Kaptena.
Describing and clarifying the services on the website has been a challenge. Kaptena needed to strengthen its brand and market position.
”We were looking for a marketing team that could help us with digital marketing efforts such as advertising, improving our social channels, and a new professional website. We needed a clearer layout and a smoother CRM system for our lead process.”
Solution / About the Collaboration
Kaptena connected with Smarkify and chose a MaaS solution to get help from several experts in strategy, copywriting, design, SEO, and advertising, among other areas.
Together, the offering of their services was clarified with new logos and descriptions of the offering.
”Smarkify is the spider in the web that can fix 1000 things at once. It's helpful to have a dedicated strategist; she handles everything and responds quickly to our needs. We know that if we need something, they'll take care of it.”
A clear strategy was established for advertising and all digital content.
”Smarkify is flexible. They help us create a rough plan together that we can then adjust as needed.”
The possibilities with digital advertising are constantly evolving. Smarkify has been proactive in suggesting results-oriented and cost-effective initiatives.
”We receive advice on how to keep our budget down and how to angle the message for the best effect.”
”Smarkify is the spider in the web that can fix 1000 things at once.
Johanna Johansson
Product Manager for the Kapclear service and Account Manager at Kaptena.
Results
Together with Smarkify, Kaptena has gained a stronger brand, clearer services, and more effective advertising. The amount of organic traffic and their conversions are steadily increasing. The website is now easier to navigate, giving Kaptena a clearer overview of its leads.
”Smarkify is our external marketing department. It's hard to put a price on the support we receive. They've also done a great job with brand building; now our leads can better understand our services.”
Looking ahead, they look forward to continuing to train their sales team in HubSpot to fully leverage the platform.
”Smarkify takes full responsibility, and that feels very reassuring.”
