K-Rauta (now K-Bygg) increased its traffic and engagement
Summary
- Challenge
K-Rauta wanted to invest in unique and brand-enhancing content for its digital channels to strengthen its relationship with the customer as well as its position in the market.
- Solution
Smarkify produced brand-building content as well as being supported with digital strategies.
- Results
The content produced was personal and added value to the customer. The number of followers on Instagram and Facebook increased markedly with the help of advertising, organic content and smart collaborations.
Background and Challenge
K-Rauta (now K-Bygg) is one of the leading Nordic construction stores. They offer construction products and products as well as services that support both customers and companies with large and small projects. Always with quality, style safety and durability in focus.
Solution / About the Collaboration
Content marketing that creates real value is a common challenge for B2C as well as B2B companies. K-Rauta understood early on that the traditional marketing could not be transferred directly to their digital channels. This required unique content, other KPIs and a new strategy.
In the construction industry, competition is fierce and it is necessary to reach out into the noise. The collaboration with Smarkify helped with the digital transformation. Through consulting and operational support in the form of production of web articles, social media posts and unique images, the new material was quickly put into place in the right channels.
“We were helped to find our voice. The unique material produced by Smarkify was personal and added value to the customer. It focused not only on products, but on inspiration, tips and expert advice. What the customer wants.”
Maria Akerman
Content marketing manager at K-Rauta
Results
More female followers and increased engagement
During the year, K-Rauta's traffic to the website has increased, their CTR (click through rate) is higher, and CPC (cost per click) is lower than before. The target audience stays longer on the website and reads the articles. In addition, the number of female followers has risen on Instagram.
“We were helped to find our voice.
The number of followers on Instagram and Facebook increased markedly with the help of advertising, organic content and smart collaborations.
Brand - a brave venture that has yielded results
For K-Rauta, the digital venture became a complement to traditional marketing. The next step in the process is to expand to more social media channels and optimize the dissemination of the material.