New website laid the foundation for growth at Mobility46
Summary
- Challenge
Mobility46 had a Squarespace website with technical SEO issues, long loading times, and a graphic profile that no longer reflected the company.
- Solution
Smarkify built a brand new website in Webflow with an updated graphic profile, new copy, and pages tailored to its target audience. This gave Mobility46 a stable foundation for growth, both in Sweden and internationally.
- Results
After the launch, organic search traffic nearly doubled. The number of impressions on Google increased significantly, and the website now meets the high standards Mobility46 sets for itself and its future.
Background and Challenge
Mobility46 is a Swedish SaaS company founded in 2011. They have built a digital business system, Park46, which helps real estate companies, property managers, parking operators, and municipalities digitize their parking management, integrate EV charging, and create a smooth experience for the end-customer. With over 150,000 connected parking spaces, they are market leaders in the Nordics within their niche.
But their website wasn't keeping up.
Elin Warfvinge, Marketing Manager at Mobility46, had spent over four years trying to make the best of the existing Squarespace site. It worked, but not well enough. The technical SEO suffered from inherent limitations, with long loading times that harmed the user experience, which was evident in the bounce rate.
"I quickly realized it wasn't something I could build my way out of. It was built into Squarespace. And it's when you start to understand that that you realize it's time to do something."
Simply put, it was time to start from scratch.
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Solution / About the Collaboration
Elin had kept Smarkify in mind since a previous job. In early 2025, she made contact, and the project was soon underway.
Smarkify recommended Webflow as the platform. It was technically robust enough to secure the SEO foundations, yet simple enough for Elin and her colleagues to work with it independently going forward.
A close relationship laid the groundwork
The Smarkify team primarily consisted of three experts from Smarkify, each contributing different competencies. During recurring Teams meetings, the plan and lessons learned were discussed weekly.
"It was a bit like sitting and chatting with friends. We really connected, and we had great chemistry within the project team, which made the whole collaboration more enjoyable."
The new website was built from scratch, but Smarkify reused what still worked. Existing content from the knowledge base was migrated, copy was refreshed, and new pages were created where needed. One of the most significant changes was the tailored pages for specific target audiences, which Mobility46 hadn't had before.
"Our product manager was absolutely thrilled when he saw our new main menu. Suddenly, it was so easy to navigate, and so easy for potential customers to find the exact information relevant to them."
The visual design was refined
Simultaneously, the brand's visual identity was updated. Mobility46 transitioned from a style that felt a bit too lighthearted to a more mature and credible visual language. Now, the visual expression finally reflected the company they had truly grown into.
The website was also launched in English. A seemingly small detail, but in practice, it marked the starting point for Mobility46 to enter the international stage.
"Previously, we didn't have a bilingual website. Now we do, and that was one of the project's milestones."
"It felt a bit like chatting with friends. We really connected, and we had great chemistry within the project team, which made the whole collaboration more enjoyable."
Elin Warfvinge
Marketing Manager at Mobility46
Results
Traffic almost doubled immediately
Upon launch, the numbers spoke for themselves. Since the launch of the new site, Mobility46 has seen an almost doubling in visitor traffic – and it has continued to remain at a higher level ever since.
"My bosses were thrilled. I said, 'hold your horses, it could be due to other factors too,' but we see that it has continued well, and that a portion of it truly comes from the new website."
Search visibility is consistently increasing
The trend is clearly visible in Google Search Console. The number of monthly impressions has increased and continues to grow continuously. A clear indication that the technical SEO efforts have yielded results, and that there is more to gain going forward.
A website that reflects the company
Not everything can be measured in numbers, and perhaps the positive feedback from customers is the most valuable. Mobility46 has received clear feedback that the new website feels like them. That the visual identity and content create an impression that matches the company they truly are.
"We've been told that it gives a much more pleasant impression and that it represents us as a company much better. Of course, that feels good."
The foundation for the future has been laid
With Webflow as its platform and a bilingual website, Mobility46 is ready to take the next step, towards a broader European market and a company that is growing in pace with an industry that is finally maturing.
"It feels much easier to continue with an agency you trust and have a relationship with than to try and find something completely new every time your needs change."
Elin Warfvinge Marketing Manager at Mobility46
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